Thursday, January 20, 2011
Nielsen Neener Neener Neener
The Nielsen Comapny's Online And Teevee Mediaverse, 2011
(Click For Bigger Graphic -- Easy ! Fun!)
If you're a Dog of a certain age (referred to as Useless Boomers by dogs of another age and breed), you'll remember when the name of the Nielsen Company popped into the national consciousness. References to the Nielsens weren't about some fictional teevee family like the Cleavers, or the Pietries.
In the early 1950's, Nielsen (a business that gathered data about customer likes, dislikes, and habits, and selling the data to advertising firms to shape ad campaigns and develop markets) merged with a competitor and expanded its services into the newest media market: Television.
The idea was to choose "average" teevee viewers across the country, based on demographics, asking them to record their viewing habits and choices in a booklet, along with brief comments, and mail them in to the Nielsen Company every week.
Being chosen as a "Nielsen Family" was a bit of a cachet, once upon a time -- it was some official seal of approval that you were considered 'normal', a regular American demographic unit, at a time when general conformity and regular behavior was being sold to the country along with tires, Chevrolets, gasoline, corn flakes and Alka-Seltzer.
Nielsen has been at it ever since. The gingnormous graphic above shows current data involving teevee viewing versus online media: More chartporn for you.